What’s Inside?
- Modernization of the CRM ecosystem to support high-level financial advisory for entrepreneurs and families.
- Automation of critical compliance workflows, including LCB-FT (AML) and KYC scoring for managed entities.
- Resolution of significant technical debt to improve platform agility and sales efficiency.
Context
Our client is a world-renowned leader in private banking and financial advisory, operating across 40 countries. They provide strategic fusions, acquisitions, and investment solutions to large corporations and high-net-worth families. To maintain their standard of excellence, they initiated a global project to modernize their commercial direction and client scoring platform.
Challenges
The group required a secure, high-performance environment to manage complex subscriptions and regulatory mandates:
- Regulatory Rigor: Implementing automated LCB-FT (Anti-Money Laundering) and KYC (Know Your Customer) scoring for all managed societies.
- Technical Constraints: Identifying and neutralizing accumulated technical debt that hindered platform performance.
- Service Delivery: Automating the management of digital investment publications and client subscriptions.
- Data Integrity: Managing a massive migration of legacy data while ensuring seamless integration with internal systems.
The Solution
The implementation utilized Microsoft Dynamics 365 on-premise to meet strict banking security and data sovereignty requirements:
- Compliance Engine: Integration of specialized LCB-FT scoring modules to mitigate financial risks.
- Marketing Integration: Leveraging Click Dimension to align sales activities with digital investment content distribution.
- Advanced Reporting: Deployment of SSRS reports and interactive dashboards for real-time sales activity tracking.
- Automated Integration: Using SSIS (SQL Server Integration Services) to orchestrate data flows between the CRM and multiple external banking systems.
Our Contribution
Our team acted as a strategic technical partner to ensure a “back-to-standard” approach:
- Strategic Audit: Analyzing technical debt and defining the remediation roadmap.
- End-to-End Construction: Leading the design, configuration, and deep customization of the user interface for banking professionals.
- Process Automation: Designing workflows for automated account tracking and client reporting.
- Lifecycle Management: Providing ongoing maintenance to evolve the platform alongside global financial regulations.
Benefits
The revitalization project transformed the bank’s digital infrastructure into a secure engine for growth:
- Risk Mastery: Enhanced control over KYC and AML risks through automated scoring and auditing.
- 360-Degree Visibility: A unified view of clients, contacts, and their active investment offers.
- Operational Agility: Elimination of technical debt, leading to improved collaboration between departments.
- Premium Client Experience: Automatic delivery of account follow-up reports, ensuring a highly personalized service for investors.
Key Figures & Dates
- Project duration: 2016 – Ongoing
- Workload: 600 man-days
- Impact: Supporting over 200 specialized banking licenses globally
