What’s Inside?
- Our experts executed an emergency takeover and stabilization of a high-traffic polling platform just 10 days before the French presidential elections.
- The project successfully integrated Salesforce Social Studio for the real-time analysis of public opinion and sentiment on social media.
- The implementation of a robust Heroku-based architecture ensured the flawless broadcasting of data to partner portals under massive daily traffic loads.
Context
A leading French data science institute, recognized as a privileged source for journalists during electoral events, launched a dedicated polling platform for the 2017 French presidential elections. Just 10 days prior to the official launch, the organization urgently required expert intervention to stabilize the platform and ensure it could handle the anticipated massive influx of public traffic.
Challenges
The institute needed to provide real-time insights into the evolution of French public opinion throughout the election period by analyzing social media sentiment. Furthermore, they required a highly resilient system to reliably distribute poll results, supply the press with qualified information, and continuously feed a high-traffic special election zone on a major telecommunications partner’s portal without any service interruptions.
The Solution
To address these critical requirements, the deployed architecture utilized Salesforce Sales Cloud and Social Studio for comprehensive data management and social listening. To manage the intense public-facing traffic and data distribution, Heroku and Heroku Connect were implemented alongside dedicated websites and broadcasting widgets.
Our Contribution
Our teams executed an emergency takeover of the application just 10 days prior to the platform’s launch. We co-designed the technical solutions with the client’s functional teams, successfully stabilized the entire infrastructure, and developed necessary critical evolutions. Furthermore, we adapted the system for the subsequent legislative elections and meticulously managed the massive daily visit load to ensure continuous uptime.
Benefits
The Salesforce Social Studio integration enabled the client to achieve real-time social media analysis, allowing for accurate tracking of public sentiment. Crucial polling tools were successfully distributed via Marketing Cloud. Ultimately, all data originating from Salesforce and its associated services was flawlessly broadcasted to the public via a highly resilient, Ruby-based website hosted on the Heroku high-traffic platform.
Key Figures & Dates
- Project duration: 2017
- Workload: 10 man-days
- Impact: 30,000 visitors per day
