A CRM is one of the focal system of an organization. One of its quests is to be the single source of truth when it comes to data. Therefore, it is of foremost importance that this data is reliable and truly reflects the organization whether it is in terms of internal data such as employee information or external data such as customer details.
Below is a well written article on data quality by one of our own, Vasseenee.
https://blog.spoonconsulting.com/data-quality-the-salt-in-your-business-dish-af8af10f2ba9





