{"id":4629,"date":"2026-03-19T16:27:14","date_gmt":"2026-03-19T12:27:14","guid":{"rendered":"https:\/\/spoonconsulting.com\/?p=4629"},"modified":"2026-03-19T16:27:15","modified_gmt":"2026-03-19T12:27:15","slug":"salesforce-sales-cloud-implementation-for-lead-generation","status":"publish","type":"post","link":"https:\/\/spoonconsulting.com\/fr\/salesforce-sales-cloud-implementation-for-lead-generation\/","title":{"rendered":"Salesforce Sales Cloud Implementation for Lead Generation"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-what-s-inside\"><strong>Qu'est-ce qu'il y a dedans ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The project successfully established a single repository for lead generation and management.<br><\/li>\n\n\n\n<li>Our teams implemented automated lead assignment rules to guarantee fair and equitable distribution among collaborators.<br><\/li>\n\n\n\n<li>The solution provided a holistic view of accounts and improved visibility into marketing campaign return on investment.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-context\"><strong>Contexte<\/strong><\/h3>\n\n\n\n<p>A mutual insurance company serving institutions and associations within the social and solidarity economy\u2014including NGOs, educational, and religious organizations\u2014needed to modernize its digital infrastructure. The organization also offers insurance and prevention solutions to individuals invested in these structures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenges\"><strong>D\u00e9fis<\/strong><\/h3>\n\n\n\n<p>The mutual insurance provider&#8217;s primary ambition was to deploy a dedicated collaboration platform. They needed to establish a single, centralized repository to effectively drive and manage lead generation across their varied target audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong>La Solution<\/strong><\/h3>\n\n\n\n<p>To meet these business objectives, the implemented solution was built entirely on Salesforce Sales Cloud.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-contribution\"><strong>Notre contribution<\/strong><\/h3>\n\n\n\n<p>We were responsible for the end-to-end design and construction of the solution. Our experts implemented web-to-lead generation capabilities and configured automatic lead routing to ensure equitable distribution among sales representatives. We established robust tracking for opportunities and configured complex workflows and process builders. Additionally, we handled web services integration for quoting and seamlessly connected Salesforce with the client&#8217;s existing legacy system for contract management and payments. Finally, we deployed customized dashboards for portfolio and campaign management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits\"><strong>Avantages<\/strong><\/h3>\n\n\n\n<p>The deployment delivered a truly holistic view of each account, consolidating client details, history, quotes, contracts, and requests into one interface. Employee efficiency significantly increased due to streamlined prospect management and optimized lead routing. All generated leads are now integrated into a single Salesforce repository, while leadership benefits from much clearer visibility into the return on investment of their marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-figures-amp-dates\"><strong>Chiffres cl\u00e9s et dates<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project duration: 01\/2021 &#8211; Ongoing\u00a0<\/li>\n\n\n\n<li>Workload: 365 man-days\u00a0<\/li>\n\n\n\n<li>Impact: >130 users<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A mutual insurance company enhanced lead generation with a Salesforce Sales Cloud implementation. Discover how this platform improved campaign ROI and automated lead routing for sales teams.<\/p>","protected":false},"author":9,"featured_media":4631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"content-type":[37],"industry":[64],"offer":[55,50,49,47],"technology":[40],"class_list":["post-4629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-type-case-study","industry-financial-services","offer-cloud-to-cloud-integration","offer-multi-channel-engagement","offer-sales","offer-salesforce-apps-run","technology-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Sales Cloud Implementation for Lead Generation - Spoon Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spoonconsulting.com\/fr\/salesforce-sales-cloud-implementation-for-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Sales Cloud Implementation for Lead Generation\" \/>\n<meta property=\"og:description\" content=\"A mutual insurance company enhanced lead generation with a Salesforce Sales Cloud implementation. Discover how this platform improved campaign ROI and automated lead routing for sales teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spoonconsulting.com\/fr\/salesforce-sales-cloud-implementation-for-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Spoon Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/spoonconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T12:27:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T12:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-1024x572.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tsanta RANDRIAMIHARY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tsanta RANDRIAMIHARY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/\"},\"author\":{\"name\":\"Tsanta RANDRIAMIHARY\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#\\\/schema\\\/person\\\/08294de3cb1ba89c632854a5403bc7fc\"},\"headline\":\"Salesforce Sales Cloud Implementation for Lead Generation\",\"datePublished\":\"2026-03-19T12:27:14+00:00\",\"dateModified\":\"2026-03-19T12:27:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/\"},\"wordCount\":300,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/\",\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/\",\"name\":\"Salesforce Sales Cloud Implementation for Lead Generation - Spoon Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png\",\"datePublished\":\"2026-03-19T12:27:14+00:00\",\"dateModified\":\"2026-03-19T12:27:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png\",\"contentUrl\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png\",\"width\":2560,\"height\":1429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/salesforce-sales-cloud-implementation-for-lead-generation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/spoonconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce Sales Cloud Implementation for Lead Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#website\",\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/\",\"name\":\"Spoon Consulting\",\"description\":\"Proximity. Innovation. Solution.\",\"publisher\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/spoonconsulting.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#organization\",\"name\":\"Spoon Consulting\",\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Logo-Spoon-Spoon-Consulting-2024-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/spoonconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Logo-Spoon-Spoon-Consulting-2024-scaled.webp\",\"width\":2560,\"height\":1071,\"caption\":\"Spoon Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/spoonconsulting\",\"https:\\\/\\\/instagram.com\\\/spoonconsulting\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spoonconsulting\",\"https:\\\/\\\/www.tiktok.com\\\/@spoonconsulting\"],\"email\":\"contact@spoonconsulting.com\",\"legalName\":\"Spoon Consulting Ltd\",\"foundingDate\":\"2005-08-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/spoonconsulting.com\\\/#\\\/schema\\\/person\\\/08294de3cb1ba89c632854a5403bc7fc\",\"name\":\"Tsanta RANDRIAMIHARY\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g\",\"caption\":\"Tsanta RANDRIAMIHARY\"},\"url\":\"https:\\\/\\\/spoonconsulting.com\\\/fr\\\/author\\\/tsantarandriamihary\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Sales Cloud Implementation for Lead Generation - Spoon Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spoonconsulting.com\/fr\/salesforce-sales-cloud-implementation-for-lead-generation\/","og_locale":"fr_FR","og_type":"article","og_title":"Salesforce Sales Cloud Implementation for Lead Generation","og_description":"A mutual insurance company enhanced lead generation with a Salesforce Sales Cloud implementation. Discover how this platform improved campaign ROI and automated lead routing for sales teams.","og_url":"https:\/\/spoonconsulting.com\/fr\/salesforce-sales-cloud-implementation-for-lead-generation\/","og_site_name":"Spoon Consulting","article_publisher":"https:\/\/facebook.com\/spoonconsulting","article_published_time":"2026-03-19T12:27:14+00:00","article_modified_time":"2026-03-19T12:27:15+00:00","og_image":[{"width":1024,"height":572,"url":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-1024x572.png","type":"image\/png"}],"author":"Tsanta RANDRIAMIHARY","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Tsanta RANDRIAMIHARY","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#article","isPartOf":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/"},"author":{"name":"Tsanta RANDRIAMIHARY","@id":"https:\/\/spoonconsulting.com\/#\/schema\/person\/08294de3cb1ba89c632854a5403bc7fc"},"headline":"Salesforce Sales Cloud Implementation for Lead Generation","datePublished":"2026-03-19T12:27:14+00:00","dateModified":"2026-03-19T12:27:15+00:00","mainEntityOfPage":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/"},"wordCount":300,"commentCount":0,"publisher":{"@id":"https:\/\/spoonconsulting.com\/#organization"},"image":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/","url":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/","name":"Salesforce Sales Cloud Implementation for Lead Generation - Spoon Consulting","isPartOf":{"@id":"https:\/\/spoonconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#primaryimage"},"image":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png","datePublished":"2026-03-19T12:27:14+00:00","dateModified":"2026-03-19T12:27:15+00:00","breadcrumb":{"@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#primaryimage","url":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png","contentUrl":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png","width":2560,"height":1429},{"@type":"BreadcrumbList","@id":"https:\/\/spoonconsulting.com\/salesforce-sales-cloud-implementation-for-lead-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spoonconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Salesforce Sales Cloud Implementation for Lead Generation"}]},{"@type":"WebSite","@id":"https:\/\/spoonconsulting.com\/#website","url":"https:\/\/spoonconsulting.com\/","name":"Spoon Consulting","description":"Proximit\u00e9. Innovation. Solution.","publisher":{"@id":"https:\/\/spoonconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spoonconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/spoonconsulting.com\/#organization","name":"Spoon Consulting","url":"https:\/\/spoonconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/spoonconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2025\/08\/Logo-Spoon-Spoon-Consulting-2024-scaled.webp","contentUrl":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2025\/08\/Logo-Spoon-Spoon-Consulting-2024-scaled.webp","width":2560,"height":1071,"caption":"Spoon Consulting"},"image":{"@id":"https:\/\/spoonconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/spoonconsulting","https:\/\/instagram.com\/spoonconsulting","https:\/\/www.linkedin.com\/company\/spoonconsulting","https:\/\/www.tiktok.com\/@spoonconsulting"],"email":"contact@spoonconsulting.com","legalName":"Spoon Consulting Ltd","foundingDate":"2005-08-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/spoonconsulting.com\/#\/schema\/person\/08294de3cb1ba89c632854a5403bc7fc","name":"Tsanta RANDRIAMIHARY","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bacbc301ceb0b48a952ef40f654f7948ba08e35b5913fc73c18b2a9ed398f2b7?s=96&d=mm&r=g","caption":"Tsanta RANDRIAMIHARY"},"url":"https:\/\/spoonconsulting.com\/fr\/author\/tsantarandriamihary\/"}]}},"jetpack_featured_media_url":"https:\/\/spoonconsulting.com\/wp-content\/uploads\/2026\/03\/SC_MKT_Case-Study_Ongoing_Saint-Christophe_Salesforce-Sales-Cloud-Lead-Generation_EN-scaled.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/4629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/comments?post=4629"}],"version-history":[{"count":1,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/4629\/revisions"}],"predecessor-version":[{"id":4632,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/4629\/revisions\/4632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/media\/4631"}],"wp:attachment":[{"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/media?parent=4629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/categories?post=4629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/tags?post=4629"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/content-type?post=4629"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/industry?post=4629"},{"taxonomy":"offer","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/offer?post=4629"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/spoonconsulting.com\/fr\/wp-json\/wp\/v2\/technology?post=4629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}