{"id":4569,"date":"2026-03-19T14:03:33","date_gmt":"2026-03-19T10:03:33","guid":{"rendered":"https:\/\/spoonconsulting.com\/?p=4569"},"modified":"2026-05-21T13:17:27","modified_gmt":"2026-05-21T09:17:27","slug":"driving-commercial-excellence-a-unified-b2b2c-sales-platform-for-a-global-automotive-leader","status":"publish","type":"post","link":"https:\/\/spoonconsulting.com\/fr\/driving-commercial-excellence-a-unified-b2b2c-sales-platform-for-a-global-automotive-leader\/","title":{"rendered":"Driving Commercial Excellence: A Unified B2B2C Sales Platform for a Global Automotive Leader"},"content":{"rendered":"
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Qu'est-ce qu'il y a dedans ?<\/strong><\/h3>\n\n\n\n
    \n
  • Implementation of a unified Sales platform to streamline back-office and dealership operations.
    <\/li>\n\n\n\n
  • Rapid generation of personalized vehicle quotations including custom equipment and models.
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  • Centralized reporting on sales activities, including appointments and phoning metrics.
    <\/li>\n<\/ul>\n\n\n\n

    Contexte<\/strong><\/h3>\n\n\n\n

    Our client, the world’s leading automotive manufacturer, chose to leverage Salesforce technology to modernize its commercial infrastructure. Working alongside a strategic partner, Spoon Consulting supports their center of excellence to guide architectural choices and execute mission-critical projects.<\/p>\n\n\n\n

    D\u00e9fis<\/strong><\/h3>\n\n\n\n

    The primary objective was to increase the efficiency of back-office teams by moving away from fragmented tools to a single, high-performance environment.  Key requirements included:<\/p>\n\n\n\n

      \n
    • Prospecting Optimization:<\/strong> Improving how dealerships identify and engage potential customers.
      <\/li>\n\n\n\n
    • Standardization Gaps:<\/strong> Developing specific features to meet unique automotive business needs not covered by out-of-the-box software.
      <\/li>\n\n\n\n
    • Operational Visibility:<\/strong> Providing management with clear insights into field sales activities and performance.
      <\/li>\n<\/ul>\n\n\n\n

      La Solution<\/strong><\/h3>\n\n\n\n

      The transformation utilized a robust multi-module Salesforce stack, including Sales Cloud<\/strong>, Service Cloud<\/strong>, et Digital Engagement<\/strong>. This ecosystem allows for seamless communication via Chatter and provides a scalable framework for global operations.<\/p>\n\n\n\n

      Notre contribution<\/strong><\/h3>\n\n\n\n

      Spoon Consulting operates as a core part of the delivery team, providing Level 3 support and strategic maintenance.  Our contributions include:<\/p>\n\n\n\n

        \n
      • Agile Development:<\/strong> Participating in rapid sprints to build and deploy new functionalities.
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      • Custom Engineering:<\/strong> Developing specific Apex\/Lightning components to address technical requirements beyond standard features.
        <\/li>\n\n\n\n
      • Quality Assurance:<\/strong> Managing rigorous pre-delivery testing and technical documentation to ensure system reliability.
        <\/li>\n\n\n\n
      • Int\u00e9gration de syst\u00e8mes<\/strong> Interfacing the CRM with various third-party systems to ensure data continuity.
        <\/li>\n<\/ul>\n\n\n\n

        Avantages<\/strong><\/h3>\n\n\n\n

        The unified platform has significantly enhanced the client’s commercial agility:<\/p>\n\n\n\n

          \n
        • Commercial Efficiency:<\/strong> Sales teams can now generate complex, personalized quotations for various car models and equipment rapidly.
          <\/li>\n\n\n\n
        • Optimized Prospecting:<\/strong> Dealerships have seen a measurable improvement in their ability to target and follow up with leads.
          <\/li>\n\n\n\n
        • Activity Transparency:<\/strong> Management benefits from centralized reporting on all commercial activities, from physical appointments to phone outreach.
          <\/li>\n\n\n\n
        • Scalable Support:<\/strong> The use of our global service centers provides the client with a competitive nearshore model and the ability to scale resources quickly based on workload peaks.
          <\/li>\n<\/ul>\n\n\n\n

          Chiffres cl\u00e9s et dates<\/strong><\/h3>\n\n\n\n
            \n
          • Dur\u00e9e du projet :<\/strong> 2018 – Ongoing
            <\/li>\n\n\n\n
          • Charge de travail :<\/strong> 500 man-days
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          • Impact :<\/strong> 300 users<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Discover how a world-leading automaker optimized dealer prospecting and commercial efficiency through a unified Salesforce B2B2C sales ecosystem.<\/p>","protected":false},"author":9,"featured_media":4570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content_type-case-study","tech_type-salesforce","offer_type-revitalize-grow","offer_type-sales","offer_type-salesforce-apps-run","industry_type-automotive"],"acf":{"content_type":129,"industry":142,"technology":[130],"offer":[134,135,136]},"yoast_head":"\nDriving Commercial Excellence: A Unified B2B2C Sales Platform for a Global Automotive Leader - Spoon Consulting<\/title>\n<meta name=\"description\" content=\"Discover how a world-leading automaker 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